Le soccer devancera-t-il le hockey?
Soccer vendredi, 29 sept. 2006. 10:24 jeudi, 31 déc. 2015. 07:04
MONTREAL (PC) - Un tout nouveau sondage révèle que les Québécois, et particulièrement les francophones, croient que le soccer supplantera le hockey comme sport le plus populaire auprès des spectateurs d'ici 2020.
Pour les besoins de ce sondage, qui doit être publié vendredi par Léger Marketing et l'Association d'études canadiennes, 1490 Canadiens adultes ont été interrogés.
Les Canadiens s'attendent à ce que le hockey reste le sport préféré des spectateurs au cours des prochaines années.
Mais au Québec, 45 pour cent des personnes interrogées pensent que le soccer sera le sport le plus populaire d'ici 2020. Le hockey est le choix de 36 pour cent de l'échantillon québécois et le football, de 11 pour cent.
Le professeur Jack Jedwab, qui est le directeur exécutif de l'Association d'études canadiennes, se montre surpris des résultats. Il attribue entre autres la popularité grandissante du soccer au Québec à l'euphorie qui a entouré la dernière Coupe du monde.
Pour les besoins de ce sondage, qui doit être publié vendredi par Léger Marketing et l'Association d'études canadiennes, 1490 Canadiens adultes ont été interrogés.
Les Canadiens s'attendent à ce que le hockey reste le sport préféré des spectateurs au cours des prochaines années.
Mais au Québec, 45 pour cent des personnes interrogées pensent que le soccer sera le sport le plus populaire d'ici 2020. Le hockey est le choix de 36 pour cent de l'échantillon québécois et le football, de 11 pour cent.
Le professeur Jack Jedwab, qui est le directeur exécutif de l'Association d'études canadiennes, se montre surpris des résultats. Il attribue entre autres la popularité grandissante du soccer au Québec à l'euphorie qui a entouré la dernière Coupe du monde.
The McGill Tribune
OFF CAMPUS: Sports talk of a different kind by Cory Sterling march 31, 2010
On Saturday, Sept. 29, the McCord Museum will be hosting the “Sports and Diversity Symposium: Marking the 60th anniversary of Jackie Robinson’s breakthrough in sports,” a vital conference on sports and diversity in Canada. Presented by the Association of Canadian Studies (ACS), the goal of this one day event is to raise awareness of the evolving face of Canadian sports and to highlight the impact that sports has on the diverse ethnicities and minorities in Canada.
In commemoration of the 60th anniversary of Jackie Robinson’s joining the Montreal Royals baseball team-beginning the process of breaking Major League Baseball’s colour barrier-the Association of Canadian Studies and McCord Museum have joined forces to educate the public about the evolution of sports in Canada. The event will feature many prominent guests and lecturers whose backgrounds range from politics to academics to newspaper and television reporters.
The symposium will tackle four major issues, all pertaining to Canadian sports. The guest speakers will discuss the impact of Jackie Robinson on sports in Canada, the role of ethnicity, culture and the origins of sports in Canada, the representation of minorities in sports in Canada and finally how the representation of minorities in sports can be used to unite communities and foster tolerance amongst youth.
Professor Jack Jedwab teaches CANS 303: Sports in Canada at McGill and serves as the executive director for the ACS. He believes that minorities in Canada are at a particular disadvantage in the Canadian athletic scene.
“The under-representation of minorities is a function of the dominant sports in Canada like hockey, which is very much tied to Canadian and European cultures,” Jedwab said. “It’s important for sports marketers to stimulate interest in hockey amongst this changing demographic or redirect attention to soccer, which is dominant amongst these communities in the country.”
There’s evidence to back up the professor’s claim. A recent survey done by the Solutions Research Group revealed that hockey is not the most popular sport in many of the more recently arrived Canadian communities. In addition, more Canadians watched the 2006 FIFA World Cup final than game seven of the Stanley Cup finals, even though it featured a Canadian team.
The Solutions Group also found that amongst visible minorities, basketball was the most popular sport, followed closely by soccer. These findings are made all the more relevant because the same study expects Canada’s visible minority population will grow by over 70 per cent in the next 10 years, while the rest of the population will grow by only three per cent. It is becoming increasingly obvious that the face of Canadian sports is rapidly evolving.
“Hockey’s continued supremacy in Canada is by no means guaranteed,” Jedwab said.
Speakers are set to include Montreal Gazette sports columnist Jack Todd, Montreal Canadiens radio play-by-play man Rick Moffat and former triathlete and Senior Policy Adviser of the Department of Canadian Heritage Joanne Kay.
The Sports and Diversity Symposium: Marking the 60th anniversary of Jackie Robinson’s breakthrough in sports will be taking place at McCord Museum on Saturday, Sept. 29, from 8:30 am to 4:30 pm. Tickets are $25 for students and $50 for general admission. For information regarding the symposium visit http://www.acs-aec.ca/English/index.htm or contact Marie-Pascal Desjardins at mp.desjardins@acs-aes.ca or (514) 925-3099
In commemoration of the 60th anniversary of Jackie Robinson’s joining the Montreal Royals baseball team-beginning the process of breaking Major League Baseball’s colour barrier-the Association of Canadian Studies and McCord Museum have joined forces to educate the public about the evolution of sports in Canada. The event will feature many prominent guests and lecturers whose backgrounds range from politics to academics to newspaper and television reporters.
The symposium will tackle four major issues, all pertaining to Canadian sports. The guest speakers will discuss the impact of Jackie Robinson on sports in Canada, the role of ethnicity, culture and the origins of sports in Canada, the representation of minorities in sports in Canada and finally how the representation of minorities in sports can be used to unite communities and foster tolerance amongst youth.
Professor Jack Jedwab teaches CANS 303: Sports in Canada at McGill and serves as the executive director for the ACS. He believes that minorities in Canada are at a particular disadvantage in the Canadian athletic scene.
“The under-representation of minorities is a function of the dominant sports in Canada like hockey, which is very much tied to Canadian and European cultures,” Jedwab said. “It’s important for sports marketers to stimulate interest in hockey amongst this changing demographic or redirect attention to soccer, which is dominant amongst these communities in the country.”
There’s evidence to back up the professor’s claim. A recent survey done by the Solutions Research Group revealed that hockey is not the most popular sport in many of the more recently arrived Canadian communities. In addition, more Canadians watched the 2006 FIFA World Cup final than game seven of the Stanley Cup finals, even though it featured a Canadian team.
The Solutions Group also found that amongst visible minorities, basketball was the most popular sport, followed closely by soccer. These findings are made all the more relevant because the same study expects Canada’s visible minority population will grow by over 70 per cent in the next 10 years, while the rest of the population will grow by only three per cent. It is becoming increasingly obvious that the face of Canadian sports is rapidly evolving.
“Hockey’s continued supremacy in Canada is by no means guaranteed,” Jedwab said.
Speakers are set to include Montreal Gazette sports columnist Jack Todd, Montreal Canadiens radio play-by-play man Rick Moffat and former triathlete and Senior Policy Adviser of the Department of Canadian Heritage Joanne Kay.
The Sports and Diversity Symposium: Marking the 60th anniversary of Jackie Robinson’s breakthrough in sports will be taking place at McCord Museum on Saturday, Sept. 29, from 8:30 am to 4:30 pm. Tickets are $25 for students and $50 for general admission. For information regarding the symposium visit http://www.acs-aec.ca/English/index.htm or contact Marie-Pascal Desjardins at mp.desjardins@acs-aes.ca or (514) 925-3099
The McGill Tribune seeks to promote a healthy discourse among McGill students and members of the greater McGill Community. Please respect our commenting policy within the comments section.
Canada's shifting demographics in the coming years will reshape not only workplaces, classrooms and houses of worship — but hockey rinks and soccer fields, too.
Jack Jedwab, executive director of the Association for Canadian Studies, says a steady influx of people from nations where soccer — not hockey — is the national sporting religion is already changing recreation patterns in Canada.
A Statistics Canada report this week projects that by 2031 Canada's visible minority groups are expected to account for nearly one in three people.
"Hockey is central to our national identity, but on surveys of Chinese and South Asian youth, hockey doesn't really register for them," he says. "It's more a sport that people watch. A lot of these groups will watch it and not play it."
A recent survey commissioned by the association showed 14 per cent of Canadians pick hockey as their favourite sport to play and soccer clocks in a close second, with 11 per cent participation. The results are telling when broken down along language lines, with just eight per cent of allophones — those whose first language is neither French nor English — saying hockey is their favourite sport to play and 23 per cent picking soccer.
Similarly, 51 per cent of francophones and 47 per cent of anglophones say hockey is their favourite sport to watch — leading other sports by a wide margin — but only 30 per cent of allophones pick hockey as their favourite spectator sport, with an identical percentage favour soccer.
A majority of Canadians (58 per cent) think hockey will remain the most popular sport well into the future, but 28 per cent think soccer will be where it's at.
"I think what we might see is that those sports, like soccer, will become increasingly popular in Canada," says Jedwab. "In places like Scarborough, you can already see a lot of soccer fields being built and some hockey rinks that are shutting down."
That's partly due to cost, he says, because hockey is a much more expensive sport to play and newcomers are more likely to have limited financial means. But the biggest factor is simply that the bulk of immigrants now are coming from countries where soccer, cricket or basketball are vastly more popular and hockey is known primarily for its indelible connection with Canada.
"The demographics underlying sports in Canada right now are such that they need to pay attention to making hockey more relevant to these communities that are the fast-growing communities and principle source of our growth as a country," says Jedwab.
Hockey Canada is responding to this by making an effort to recruit more girls and immigrants to play the game, Jedwab says, but the other side of Canada's growing diversity is that we may become more competitive in sports like soccer on the international stage.
However, it doesn't appear that hockey's link with Canada's identity is in any danger, as Jedwab saw when he watched the gold-medal men's Olympic hockey game while travelling in Belgium.
"The BBC announcer was saying, 'Hockey is in Canadians' blood; every young person in Canada plays hockey,' and I'm thinking, 'Eh, not exactly,'" he says.
Soccer hot, hockey not: The death of hockey?
Despite the Edmonton Oilers making it to the Stanley Cup finals, Canada’s national sport is taking a swift kick in the butt, and not just because World Cup soccer begins on June 9. "One day hockey may no longer be Canada’s national sport," says expert demographer Jack Jedwab, executive director of the Association for Canadian Studies (ACS). "My polls show there is no common sport any more that unites Canadians in all regions. In the absence of [NHL] hockey, you find baseball and curling is doing well in the Maritimes, football is doing well in Quebec, and basketball and soccer are doing well in Ontario. In the Prairies, it’s curling by far, and in B.C., it’s still hockey." The changing face of Canadian sport, Jedwab says, is mainly due to immigration patterns. "A lot of communities that are arriving here, the sports they are interested in are not always the ones that are traditional to Canada," Jedwab explains. "Soccer is one of the fastest-growing sports in Canada. And if you’re Nike or another sports enterprise in Canada right now, if you don’t put skates on a lot of these kids from South Asia and China, then you better think about manufacturing soccer balls and soccer equipment." The role of Canada’s visible minorities in the world of pro sports will be examined at the ACS’s one-day national symposium at McGill on June 27. The event will also commemorate the 60th anniversary of Jackie Robinson breaking pro baseball’s colour barrier with the Montreal Royals in 1946, before Robinson was called up to the major league Brooklyn Dodgers the following year. "There will continue to be a smorgasbord of sports in [Canada's] future," explains expert demographer Jedwab, who wrote the widely acclaimed 1996 book Jackie Robinson’s Unforgettable Season of Baseball in Montreal and also teaches a course on pro sports at McGill. "Some sports will have trouble surviving. Soccer is popular because it’s relatively inexpensive. Hockey, on the other hand, is expensive and will have to adjust its marketing and outreach to young people if it wants to stay competitive." Adds Jedwab, "No one would ever have predicted the death of the Expos 20 years ago, or the [NBA] Grizzlies in British Columbia. But Canada is a small-market country. If you don’t want to lose your base you have to adapt to a changing environment."
Canada's shifting demographics in the coming years will reshape not only workplaces, classrooms and houses of worship — but hockey rinks and soccer fields, too.
Jack Jedwab, executive director of the Association for Canadian Studies, says a steady influx of people from nations where soccer — not hockey — is the national sporting religion is already changing recreation patterns in Canada.
A Statistics Canada report this week projects that by 2031 Canada's visible minority groups are expected to account for nearly one in three people.
"Hockey is central to our national identity, but on surveys of Chinese and South Asian youth, hockey doesn't really register for them," he says. "It's more a sport that people watch. A lot of these groups will watch it and not play it."
A recent survey commissioned by the association showed 14 per cent of Canadians pick hockey as their favourite sport to play and soccer clocks in a close second, with 11 per cent participation. The results are telling when broken down along language lines, with just eight per cent of allophones — those whose first language is neither French nor English — saying hockey is their favourite sport to play and 23 per cent picking soccer.
Similarly, 51 per cent of francophones and 47 per cent of anglophones say hockey is their favourite sport to watch — leading other sports by a wide margin — but only 30 per cent of allophones pick hockey as their favourite spectator sport, with an identical percentage favour soccer.
A majority of Canadians (58 per cent) think hockey will remain the most popular sport well into the future, but 28 per cent think soccer will be where it's at.
"I think what we might see is that those sports, like soccer, will become increasingly popular in Canada," says Jedwab. "In places like Scarborough, you can already see a lot of soccer fields being built and some hockey rinks that are shutting down."
That's partly due to cost, he says, because hockey is a much more expensive sport to play and newcomers are more likely to have limited financial means. But the biggest factor is simply that the bulk of immigrants now are coming from countries where soccer, cricket or basketball are vastly more popular and hockey is known primarily for its indelible connection with Canada.
"The demographics underlying sports in Canada right now are such that they need to pay attention to making hockey more relevant to these communities that are the fast-growing communities and principle source of our growth as a country," says Jedwab.
Hockey Canada is responding to this by making an effort to recruit more girls and immigrants to play the game, Jedwab says, but the other side of Canada's growing diversity is that we may become more competitive in sports like soccer on the international stage.
However, it doesn't appear that hockey's link with Canada's identity is in any danger, as Jedwab saw when he watched the gold-medal men's Olympic hockey game while travelling in Belgium.
"The BBC announcer was saying, 'Hockey is in Canadians' blood; every young person in Canada plays hockey,' and I'm thinking, 'Eh, not exactly,'" he says.
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